Privacy Policy

1. Notes on data protection
We are pleased that you are visiting our website and thank you for your interest in our company and our products. We would like to inform you about which data we collect, use, and process, and when, and how we handle your personal data.

2. Data collection and data use
(1) When you use the website, we collect technically necessary data such as IP address, time of access, pages accessed, browser type, operating system, referrer URL.
Legal basis: Art. 6 (1) (f) GDPR.

(2) When registering or ordering, we process: name, address, email, telephone number.
Legal basis: Art. 6 (1) (a) and (b) GDPR.

3. Name and contact details of the person responsible
Responsible person within the meaning of the GDPR: Sandra Rödel
SARU Trading GmbH, Grünstraße 5, 42697 Solingen
Phone: +49 157 35472608
Email: info@nagelzange.de

4. Purposes of processing
Processing for contract fulfillment, advertising, customer service, analysis and shipping.
Legal basis: Art. 6 (1) (b), (f) GDPR.

5. Duration of data storage
Contract data up to 10 years (for tax purposes), other data until revocation or request for deletion.

6. Disclosure to third parties
Data transfer to: payment service providers (PayPal, Klarna, Stripe, Shopify Payments, etc.), shipping service providers (DHL, DPD, Packstack and, if necessary, other fulfillment and logistics partners, as far as necessary to fulfill the contract), email marketing tool (Klaviyo), rating services (judge.me, Trustpilot, Google), Shopify (platform).
Legal basis: Art. 6 (1) (b), (f) GDPR.

7. Hosting and Platform
Hosting at goneo Internet GmbH.
Platform: Shopify Inc., based in Canada.
Transfers are made in accordance with Art. 46 GDPR using standard contractual clauses.

8. Payment processing
Via PayPal, Klarna, Stripe, SOFORT, Shopify Payments, Apple Pay, Google Pay.
Purpose: secure payment processing.
Legal basis: Art. 6 (1) (b) GDPR.

9. Email Marketing (Klaviyo & Shopify)
Sending newsletters and transactional emails via Klaviyo and, where applicable, via Shopify's own tools. Registration is done via the double opt-in process. As part of the newsletter service, Shopify records the IP address and the time of registration for verification purposes in accordance with the GDPR. You can unsubscribe at any time using the unsubscribe link in the newsletter or by notifying us.
Legal basis: Art. 6 (1) (a) GDPR.

10. Review reminder
After a purchase, you may receive an invitation to review via judge.me, Trustpilot or Google.
Legal basis: Art. 6 (1) (a) GDPR.

11. Analysis tools and tracking
Use of Google Analytics, Meta Pixel, TikTok Pixel, YouTube Analytics.
Legal basis: Consent, Art. 6 (1) (a) GDPR.

12. Use of Google Fonts
Integrated locally or with consent.
Legal basis: Art. 6 (1) (a) GDPR.

13. Your rights
Information, correction, deletion, restriction, data portability, objection, revocation.
Contact us via contact form or in writing.

14. Storage period
Until the purpose no longer applies or until deletion is requested.
Deletion possible at any time via contact form.

15. Social media links and plugins
Facebook, Instagram, YouTube – only with active use (e.g. click).
Legal basis: Art. 6 (1) (f) GDPR.

16. Remarketing & Retargeting
Facebook Custom Audiences, Lookalike Audiences, Google Ads Remarketing.
Legal basis: Art. 6 (1) (a) GDPR.

17. App tracking (if app available)
Firebase Analytics, Apple Store Analytics – with consent.
Legal basis: Art. 6 (1) (a) GDPR.

18. Newsletter tracking
Web beacons and tracking pixels to analyze user behavior.
Objection possible at any time.

19. WhatsApp communication
Communication via WhatsApp via Charles GmbH.
Legal basis: Art. 6 (1) (a) GDPR.

20. Loyalty Program
Management via LoyaltyLion.
Legal basis: Art. 6 (1) (b) and (f) GDPR.

21. Google Tag Manager
Used to manage tracking tags.
Does not store any personal data itself.

22. Data security
SSL encryption, access protection, technical & organizational measures.

23. Changes to this Privacy Policy
We reserve the right to amend this privacy policy. The current version is available at www.nagelzange.de at any time.

24. Cookie consent management
Our website uses a consent management tool that requests your consent to the use of cookies and tracking technologies upon your first visit. You have the option to consent to or decline individual categories (e.g., marketing, analytics). Your consent is logged in accordance with Art. 7 GDPR. You can revoke or adjust your selection at any time using the "Cookie Settings" link in the footer.